Reach visitors as they travel to the Keweenaw

Promoting the Keweenaw since 1990.

THE CONTENT

Each story in the Traveler informs our visitors how they can best experience the Keweenaw. Whether it's a hike in the Estivant Pines or atop Bare Bluff, a guide to Isle Royale or fall color tours, or an historic profile of a local legend, each article captures the sense of history, natural beauty, ecology, and activities that make the Keweenaw a traveler’s destination.
THE BACKERS

The Traveler is supported by the small businesses of the Keweenaw. This mutually beneficial relationship results in advertising and information working together to serve the visitor. In addition to promoting your product or service, partnering with the Keweenaw Traveler underwrites our mission to promote and protect the history, ecology, and access the Keweenaw provides.
THE REACH

The Traveler reaches out of the area to promote the Keweenaw. The guide is strategically distributed to MDOT Welcome Centers in Clare, Mackinaw City, St. Ignace, Marquette, Iron Mountain, Ironwood as well as tourism centers in Ashland, Duluth, and Green Bay. This regional distribution promotes the Keweenaw to tourists before they arrive, improving their vacation experience with information on the best our area has to offer. Our total press run is over 25,000 copies from June to October.
THE FORMAT

Printed on tabloid size newsprint, the Traveler is going off the glossy path where no other guide will go. This versatile format is important to our success. Unlike expensive glossies, newsprint allows us to have a large distribution on a monthly basis, it provides a lot of space for more content, and it serves as an excellent campfire starter.
THE TIMING

From June to October, four monthly issues of the Traveler put current seasonal information into the visitors’ hands. In contrast to a guide that is produced once a year, our format meets the visitor where they are, in the season they are in.